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FLW Outdoors will be featured on the "Today" Show Thursday

Segment Scheduled to Air During the 8a.m. Hour

MINNEAPOLIS (Oct. 21, 2009) – FLW Outdoors announced that it will be featured on the “Today” show on NBC, America’s top-rated news program, Thursday, Oct. 22, 2009, during the 8 a.m. hour in each respective time zone. The segment will feature Team National Guard pro Justin Lucas as he took Jenna Wolfe, who serves as Sunday “Today” co-anchor and a correspondent for NBC News’ weekday “Today,” fishing on the California Delta recently.
 
“I was very excited to get the opportunity to take Jenna fishing and show her how fun the sport is,” said Lucas. “She had never been fishing before, so I think she had a good time and learned a lot. It was a hot day making for some challenging conditions, but we had quite a bit of fun and Jenna was a great sport.”
 
Wolfe, who joined “Today” in August 2007, and Lucas spent the day fishing, discussing how tournament fishing has grown, how anglers prepare and practice for tournaments, the younger generation’s involvement in the sport and addressed the topic of anglers as athletes.
 
Matt Lauer and Meredith Vieira serve as co-anchors of “Today” and Ann Curry is the news anchor, with Al Roker reporting on the day’s weather. “Today,” which first broadcast in 1952, airs Monday through Friday from 7 – 11 a.m.Please check local listings for further information.
 
      FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing, offering the largest awards possible in the history of fantasy sports.

      For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.comor call (270) 252-1000. For more information about FLW Fantasy Fishing and Player’s Advantage, visit FantasyFishing.com.